Four Good Reasons to Use Viral E-books

It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign.  Here are four good reasons why this is true today and will continue to be true for the foreseeable future:

• E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book.  If, on the other hand, writing isn't your forte, you can use rebrandable E-books that have been produced by others.  Just use your favorite search engine and do a web search for “rebrandable E-books”.  You will get a lot of hits and have many to choose from.  One way to distribute these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money. 

• E-books are capable of reaching a large audience.  The only limiting factor is the enthusiasm or the participants.  Therefore, it is absolutely vital that your E-book contain something that people will want to share like timely information or humor.  Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know. 

• E-books are a way to sell other products other than the one you originally targeted.  For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc.

• E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others.

6 Ideas for Viral Marketing

Here are six ideas to help you start your viral marketing campaign:

• Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
• If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board.
• Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.
• Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.
• Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.
• You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name, website, and contact information.